Case 3.3 YOUR INTEGRATED CASE Student Life E-Zine In Chapter 2, we presented the second instalment of see in the e-zine. Focus groups may give you some good ideas on what to name your e-zine as the Student Life E-Zine case to you. Here, we return well, and they'll give us some idea about to a portion of that instalment: students' willingness to accept the $15-per-month Bob stated that ORS could also provide information subscription fee." that would help determine potential subscribers' preferences for various types of features in the e-zine. Don said, "Some hard data would be very Questions helpful to us in making those decisions. We have 1. Explain why it may be beneficial to conduct to remember not to put ourselves in the place of qualitative research, such as focus groups, our customers. We haven't been students for sev prior to conducting quantitative research, eral years now! I've been thinking about the differ such as the survey of students at City U. ent types of features we can offer, and I'll bring the 2. Explain why you believe this particular list of ideas to our work session tonight. Bob said, "That sounds great. We may also problem-determining the types of features want to consider doing some focus groups right for the e-zine-would be suitable for a focus away with students. They're likely to have some group. great ideas about exactly what they would like to 3. What limitations do you think focus-group research will have in this situation