Case 4: Amazonia - A New Stadium

Instructions

When the Federation Internationale de Football Association (FIFA) awarded Brazil the 2014 FIFA World Cup, it was the second time that the international mens soccer tournament had been played in Brazil. The previous occurrence was in 1950. As the host of the FIFA World Cup, Brazil hosted the 32 national teams that advanced through three years of qualification competitions. hosting the World Twelve cities in Brazil hosted a total of 64 World Cup matches in either new or redeveloped stadiums during the 2014 World Cup. Maracana Stadium is an open-air stadium in Rio de Janeiro, Brazil. It was opened in 1950 to host the FIFA World Cup. Major renovations were completed so that it could be used during the 2014 World Cup and for the opening and closing ceremonies of the 2016 Summer Olympics. One of the newly constructed World Cup stadiums, the Arena Amazonia, was built in Manaus, Brazil. Founded in 1669, Manaus is a city of about 2 million residents and the capital of the state of Amazonas in northern Brazil. It is located where two rivers meet to form the Amazon River in the middle of the Amazon Rainforest. Manaus has not had a top-division soccer team, and critics of the stadium were not in favor of its construction. The stadium has a capacity of over 42,000. Critics questioned how the stadium would be used after the World Cup. Four of the World Cup games, including the United States against Portugal, were played in the Arena Amazonia in Manaus. Supporters of bringing the World Cup to Manaus highlighted multiple purposes for the stadium. Beyond having an if we build it, they will come attitude, supporters believe the stadium offers opportunities for Manaus. Manauss economy, which includes electronics, chemical and oil companies, and a Free Economic Zone that is a significant industrial hub, is strong and growing. Thus, there is thriving potential for other events to be held at the stadium. Manaus is also the starting and/or returning point for tourists exploring the Amazon region. Tourists can be attracted to attend a special event held in the stadium at the beginning or end of their Amazon journeys.

1. Who would be your target market for events at the arena? What types of events would you plan?

1. Who would be your target market for events at the arena? What types of events would you plan?