Case $4$: Integrated Marketing Communications $($IMC$)$

Scenario:

"AquaPure," a company specializing in premium bottled water, plans to launch a new line of flavored water products. They want to create an integrated marketing communications campaign to ensure a cohesive message across various channels.

Questions:

IMC Objectives: What are the key objectives AquaPure should set for its integrated marketing communications campaign? List and explain at least three objectives.

Communication Channels: What communication channels should AquaPure use for this campaign? Discuss how each channel can be leveraged to achieve the campaign$$s objectives.

Message Consistency: How should AquaPure ensure that its marketing message remains consistent across different communication channels? Provide strategies for maintaining message consistency.

Evaluating Effectiveness: What metrics and methods can AquaPure use to evaluate the effectiveness of its IMC campaign? Suggest at least two metrics and explain how they will measure the campaign$$s success.