Case $5\mathrm{.}2$: Where Highways Dare Not Go

You are a marketing professional who is offered a promotion that would place you as the leader of a team developing a new recreational vehicle. This

vehicle has a rough ride and few amenities but can travel at high speeds and take people to places "where highways dare not go$."$ The vehicle will be

marketed to young people interested in thrills and adventure. The product will have to sell at a low price, so there will be severe limits on engineering and

material costs. The vehicle might have to sacrifice safety to keep its price low. Foreign competition has created financial difficulties, but your company is

betting on this product becoming very profitable. Accepting the promotion would put you in line for a top management spot. Should you take the job?

Why or why not? What should you do$?$ Answer with one reference to the question.