case $5$

Macy's, Inc.: Will lts Strategy Allow It to Survive in the Retail Sector?

ASSIGNMENT QUESTIONS

What are the strategically relevant components of the department store segment of the U$.$S$.$ retail industry macro$-$environment?

How have Macy's corporate strategy choices strengthened or weakened its competitive position in the retail industry?

Is Macy's generic strategy best characterized as a low cost, differentiation, broad, focused, or best$-$cost strategy? How well is this strategy working for Macy's? What would a SWOT analysis reveal?

What does your strategic group map of the department store segment of the U$.$S$.$ retail industiy look like? Is Macy's well positioned? Please explain.

What is your assessment of Macy's financial performance over the $2017-2019$ period? $($Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.$)$

What strategic issues confiont Macy's in $20208$ What madket or intemal cicounstances should most concem CEO Jeff Gennette and his company's senior leadership team?

What recommendations would you make to Gennette to address the strategic issues confronting Macy's in $20207$