Case #$5($Week $6)$: Natura, Body Shop and Aesop $($Ch $5)$

Q$1$: What are the key facts of the case $($country of origin, key product offerings, relevant key stats$)($b$)$ What are the $3$ key$/$common IB challenges faced by the management in this case?

Q$2$: $($a$)$ What are examples of sustainable business practices implemented by the three companies $($Natura Cosmetics, The Body Shop, and Aesop$)?($b$)$ Why do you think Natura & Co SA can do more consistently than other companies in the same industry?

Q$3$: $($a$)$ What do you think are the motivations for the company$$s investments in sustainable practices $($b$)$ What are their challenges or risks in pursuing such corporate policies?

Q$4$: $($a$)$ Comparing Natura, Body Shop, and Aesop, which customer engagement models would you deem to be best for you and why? $($b$)$ How much more would you $($as a customer$)$ pay for a product compared to one with non$-$sustainable practices and why?

Q$5$: $($a$)$ How has the situation changed in terms of the management decision$/$challenges identified? Provide your perspectives on key changes $($b$)$ Identify and explain at least $3$ relevant IB lessons learned from this case in terms of the company$$s investment in sustainable practices.