Case : (50 Marks) Ahmad and Ali are two enterprising youth. They have passed out from AMA, International University. They thought instead of doing a job, they will launch fresh vegetables in Bahrain markets. Having learnt of the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are known to be the best alternative food for vegetarians. For Ahmad and Ali fund raising was a serious handicap for mass production. However, the first trial batch of mushrooms that they produced was bought by Star Hotel in Bahrain. Further, the hotel placed orders for supply of 20 kgs every day. Now mushroom industry is run by small entrepreneurs, like Ahmad and Ali. Another big player M/s Mustafa Mushrooms, equipped with cold storage facility was more interested in the export market. Ahmad and Ali have set their sights high. They aim to sell mushrooms in a very big way all over GCCs. Mushrooms have a great market potential and is a perishable food. 1. Please discuss the case in today's scenario (COVID) and find the problem in the above situation of Bahrain's Mashroom market. (20 Marks) 2. Examine the market mix required for the benefit of the business using the 4P's according the above case study. (20 Marks) 3. Suppose you were entrepreneur in this situation, analyze the role played by you in the above case in market of Bahrain. (10 Marks) Rubrics for 20 Marks 18-20 14-17 10-13 5-9 1-4 Details are fully complete and demonstrate deep understating of concept. Answer is acceptable but lacks minor details. Answer is responsive but not fully complete Major details are missing and shows low level of understanding the content Answer is lacking multiple major details