Question: Case # 6 ( Week 8 ) : Microsoft - Activision acquisition Q 1 : ( a ) What are the key facts of the
Case #Week : MicrosoftActivision acquisition
Q: a What are the key facts of the case key players, key statistics, key events and b what are the key challenges
or decisions faced by the management team at the company?
Q: a Using the Five Forces Framework, what are the relative powers of the different forces in this industry b How has
competitive rivalry actions in the industry influence Microsofts acquisition decision?
Q: a How would you categorize the nature and type of Microsofts acquisition of Activision Blizzard and why? b Using
Porters three tests for assessing diversification strategies, assess Microsofts motivation for considering Activision as a
potential attractive acquisition target
Q: a What other strategic options do Microsoft have besides the acquisition of Activision? b If the acquisition proceeds
as planned, discuss how should Microsoft deal with Bobby Koticks in the new context and why?
Q: a How has the situation changed since this case? Provide your perspectives on key changes b Identify and explain
at least key related lessons learned from this case in terms of the challenges of making acquisition decisions
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