Question: Case # 6 ( Week 8 ) : Microsoft - Activision acquisition Q 1 : ( a ) What are the key facts of the

Case #6(Week 8): Microsoft-Activision acquisition
Q1: (a) What are the key facts of the case (key players, key statistics, key events), and (b) what are the key challenge(s)
or decisions faced by the management team at the company?
Q2: (a) Using the Five Forces Framework, what are the relative powers of the different forces in this industry (b) How has
competitive rivalry actions in the industry influence Microsofts acquisition decision?
Q3: (a) How would you categorize the nature and type of Microsofts acquisition of Activision Blizzard and why? (b) Using
Porters three tests for assessing diversification strategies, assess Microsofts motivation for considering Activision as a
potential attractive acquisition target
Q4: (a) What other strategic options do Microsoft have besides the acquisition of Activision? (b) If the acquisition proceeds
as planned, discuss how should Microsoft deal with Bobby Koticks in the new context and why?
Q5: (a) How has the situation changed since this case? Provide your perspectives on key changes (b) Identify and explain
at least 3 key related lessons learned from this case in terms of the challenges of making acquisition decisions

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