Question: Case 6.1: Lenovo - Developing a Global BrandReflect upon the brand building and communication efforts to establish Lenovo as a global brand. What decisions made

Case 6.1: Lenovo - Developing a Global BrandReflect

upon the brand building and communication efforts to establish Lenovo as a global brand. What decisions made sense as part of the planning framework? And what do you think the company should do now to strengthen the brands awareness and reputation across the world? Specifically, please describe a new cycle of activity for Lenovo to achieve this.

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1) Issues: (150-200 words)

2) Analysis: (150-200 words)

3) recommendations: (150-200 words)

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