Question: Case 8.2 eBay - An E-Commerce Pioneer Faces New Challenges. 3.1. eBay is trying to get consumers and sellers to view the website as more

Case 8.2 eBay - An E-Commerce Pioneer Faces New Challenges. 3.1. eBay is trying to get consumers and sellers to view the website as more than just an auction site. Instead, they are trying to get the market to understand that eBay is also a good source for new products and B2B products. In your opinion, is this strategy succeeding? 3.2. What are some ways that eBay is trying to improve its performance is by using AI to create new and helpful applications designed to make shopping more fun? 3.3. Why is website search so important for large e-commerce websites? 3.4. What is product discovery and why is it important? 3.5. Even though eBay is one of the original online retailers, and is one of the largest e- commerce firms, why do financial experts feel the company is struggling?

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