Case: A Maestro Without Borders: How Andr$$ Rieu Created the Classical Music Market for the Masses Submission lypes

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Is the classical music industry attractive? If you were head of an orchestra set on beating the competition, what strategic options could you have? What would be the likely results?

How does the group feel about attending a classical music concert based on what you have seen in the first video and$/$or your personal experiences versus how does your group think the average person feels? What are the pain points of such concert$-$going experiences? Who are the non$-$customers of traditional concerts?

Some critics and hard$-$core classical music lovers don't see Andre Rieu's music as authentic classical music. In your group's opinion, what genre of music does his fit into? In what way did he change and reconstruct the classical music industry?

What is the key logic underlying Andre Rieu's business success?

Despite his impressive achievements over the years, Andre Rieu suffered a financial downfall at one point in his career, as described in the case. Seen from a blue ocean strategy perspective, what did he do wrong there?