CASE ANALYSIS $-$ CRM Using Data Warehousing at First American Corporation$**$

Your analysis of the case must follow the outline below:

$[1]$ Objectives: What do you think the author is trying to demonstrate or bring out in this case?

$[2]$ Case Setting:

Provide a brief description of the background and context of the case

People $($Key Players and Roles$)$: Individuals, groups, outside organizations $($e$.$g$.,$ vendors, consultants$)$

How effectively did they perform?

Organizational issues $($structure$,$ politics, culture etc.$)$

$[3]$ Business processes impacted: What business processes were involved in the case and how are they impacted?

$[4]$ Assessment of the Business Analytics initiative: Using $4-6$ key success factors $($based on literature$)$ evaluate the success of the initiative.

$[5]$ Management Takeaway: View the issues in the case as if you were a manager. Empathize with the main actors, discuss which decisions you concur with and which you disagree with, and if so$,$ what would you do differently. Summarize what you have learnt.