Case Analysis Drout Advertising Research Project Backgound and Data Case Analysis Drout Advertising Research Project Drout Advertising Survey Data.xlsxDownload Drout Advertising Survey Data.xlsx Module 01, Individual Case Analysis -

Table of Contents 1. Executive Summary 2. Overview Case Analysis Whats this case analysis about? 3. Scope of Consulting Work and Report Detailed List of Assignments this case analysis is requesting. 4. Introduction 5. Analysis and Findings For EVERY Case Analysis ASSIGNMENT 5.1 Assignment(s) 1 Statement o Identify Business Problem - Define Problem statement [aka Case Analysis Assignment] o Analytics Tools and Models used and results o Interpretation, Discussion, and Analysis of Findings and Results Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your: Analytics Tools and Models used results Business Analytics Case Analysis EXCEL model(s) and outcomes and results o Recommendations

5.2 Assignment(s) 2 Statement o Identify Business Problem - Define Problem statement [aka Case Analysis Assignment] o Analytics Tools and Models used and results o Interpretation, Discussion, and Analysis of Findings and Results Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your: Analytics Tools and Models used results Business Analytics Case Analysis EXCEL model(s) and outcomes and results o Recommendations 5.n Assignment(s) n Statement o Identify Business Problem - Define Problem statement [aka Case Analysis Assignment] o Analytics Tools and Models used and results o Interpretation, Discussion, and Analysis of Findings and Results Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your: Analytics Tools and Models used results Business Analytics Case Analysis EXCEL model(s) and outcomes and results o Recommendations 6. Overall Case Analysis Findings Discussion 7. Overall Case Analysis Recommendations 8. Overall Case Analysis Conclusion(s) 9. Appendix/Appendices 10. Bibliography and References

Module 1, Individual Case Analysis - Drout Advertising Research Project.

Due Date:

Sunday, March 19, 2023 at 11:55 PM

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Dear International Data Analytics for Business Executives:.

Please read the following Data Analytics for Business case assigned for this Learning Module and please analyze and answer the Assignment(s) requested in this Case Analysis.

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Assignments

Jamie received 105 responses, which are given in the Excel file Drout Advertising Survey.

Review the questionnaire and classify the data collected from each question as categorical, ordinal, interval, or ratio.

Next, explain how the data and subsequent analysis using business analytics might lead to a better understanding of stereotype versus empowerment advertising. Specifically, state some of the key insights that you would hope to answer by analyzing the data.

Use appropriate charts to visualize the data. Summarize the data using frequency distributions and histograms for numerical variables, cross-tabulations, and other appropriate applications of PivotTables to break down the data and develop useful insights.

An important aspect of business analytics is good communication. Write up your answers to this case formally in a well-written report as if you were a consultant to Ms. Drout USING our class:

0. Template, Analytics Individual Case Analysis Consulting Report.docxDownload 0. Template, Analytics Individual Case Analysis Consulting Report.docx.

In Module 4 and Module 6 you will be asked to use a variety of descriptive analytics tools to analyze the data and interpret the results. As you do this, add your insights to the report, culminating in a complete project report that fully analyzes the data and draws appropriate conclusions.

This Individual Case Analysis Drout Advertising Research Project will continue in Module 4, and Module 6.

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Please develop YOUR OWN Business Data Analytics EXCEL models to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis Drout Advertising Research Project Report. .

Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.

.Please address, analyze, and discuss in great detail and thoroughly support and explain the whats, hows, and whys of each of your answers.

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