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Marketing Strategy Recommendations: Present well-reasoned & insightful marketing strategy recommendations and implementation methods supported by comprehensive and reliable evidence and/or data for the company featured in the case.

Current and Future Implications of the Recommended Marketing Ideas: Identify current as well as future implications and consequences of the recommendations/decisions you suggested.

Fostering Market Orientation: Thoroughly explain how the interrelationships between the different parts and functions of the company can maximize positive outcomes with customers and suppliers in a competitive market.

Examples of Global Marketing: Thoroughly discuss global business practices of the company featured in the case with relevant examples and evidence.

Examples of Socially Responsible Business Practices: Thoroughly discuss socially responsible business practices of the company featured in the case with relevant examples and evidence.

ideas for case anaylis, breakdown on each topic!

Going Green Volkswagen Hits a Bump in the Road: Volkswagen had marketed its diesel vehicles for their low car- bon emissions, only to have the Environmental Protection Agency discover it used a "defeat device" in its software to change performance during emissions testing. During testing, the soft- ware made the cars run below performance, causing them to release fewer emissions. Once on the road, however, the cars ran at maximum performance-and gave off emissions that were 40 times past the allowable limit in the United States. Volkswagen estimates that ll million cars worldwide have been affected. A class-action lawsuit was subsequently filed against the firm. Now, many global regulatory agencies are investigating Volkswagen for charges ranging from deceptive advertising to fraud. Perhaps the most damaging aspect of the scandal, how- ever, is the impact on consumer trust. The scandal has dealt a blow to diesel's reputation as consumers now wonder how sus- tainable it really is over traditional engines. Additionally, other carmakers are being scrutinized to make sure they did not