CASE ANALYSIS: Netflix the customer strikes back

1) Identify the key problem/s or opportunities facing Netflix

2) Identify the various alternative solutions that the company could potentially pursue.

3) Analyze and interpret the information in the case using concepts and frameworks of marketing.

4) Propose your solution to the problem supported by (iii). In proposing a solution, keep the following points in mind: a. Is the proposed solution sensible? Has it been "pulled out of thin air" or does it make sense in light of the material presented in the case and your consumer behavior analysis? b. Consider both the pros and cons of your solution; do not be one-sided in your analysis, "setting up" your solution. c. Choose a specific course of action. Does it follow from your analysis?

5) Expand on the course action (e.g. specifics of the 4 Ps) and discuss implementation issues (e.g. potential problems/concerns and your contingency plans).