CASE: Assessing Consumer Acceptance and Potential Risks:

a$.$ Market Research and Consumer Insights: This is an examination of the brand's approach to thorough market research, aiming to assess consumer acceptance of the new products. It involves gathering insights into target audience preferences, expectations, and potential concerns related to the brand extension.

b$.$ Risk Analysis and Contingency Planning: A detailed analysis of how the company identified potential risks associated with brand extensions, such as cannibalization, consumer confusion, or negative reactions. Evaluation of the effectiveness of contingency plans developed to mitigate these risks and address unforeseen challenges.

$3.$ Did the brand use a phased rollout approach for new products, and how did this strategy minimize potential failures?