Case Assignment $$ MVMT Strength

It was July $2022,$ and Isaac Morgando, one of the founders of MVMT Strength Inc. $($MVMT

Strength or MVMTS$),$ wanted to create a comprehensive marketing plan for the fall season.

The gym had recently moved to a new location and Morgando wanted to continue growth

through promotional campaigns.

If you were a member of the MVMTS Product Mangement team, how would you answer the

questions below to Isaac Morgando and his Leadership team?

In a paper of $35$ pages, address the following questions:

$1.$ Identify the marketing challenges and MVMTS$$s goals. Are there any constraints to be

considered?

$2.$ Evaluate the company$$s core capabilities.

$3.$ Analyze the external environment. What are the opportunities and threats the company is

facing.

$4.$ Perform a competitor and consumer analysis. What is the company$$s competitive

advantage?

$5.$ Create a comprehensive marketing plan for MVMTS$.$ Justify decisions with quantitative and

qualitative analysis.

USE THE CONCEPTS PRESENTED IN THE CLASS AND IN THE TEXT BOOK TO ANALYZE THE CASE

AND SUPPORT YOUR ANSWER. BE SPECIFIC AND CITE THE SOURCES YOU REFERENCE.

$$ Calibri font is great. Arial or Roboto fonts are also acceptable.

$$ Single spaced $($with line spacing between $1\mathrm{.}00$ and $1\mathrm{.}15)$