Question: CASE ASSIGNMENT: Netflix In February 2 0 1 3 , Netflix debuted House of Cards, a smoldering political drama starring Kevin Spacey and featuring direction

CASE ASSIGNMENT: Netflix In February 2013, Netflix debuted House of Cards, a smoldering political drama starring Kevin Spacey and featuring direction by Hollywood heavyweights like David Fincher and Joel Schumacher. The streaming video service made all 13 episodes of the original series first season available at oncea bold strategy in a television industry seemingly pulled in opposite directions by tradition and technological advancement. House of Cards proved an instant hit among critics and Netflix customers alikeaccording to a Cowen and Co. survey, 86 percent of subscribers said that the availability of House of Cards made them less likely to cancel their subscriptions. A majority of respondents also said, however, that they would cancel their subscription if Netflix raised its $7.99-a-month price. According to Netflix CEO Reed Hastings, House of Cards met all of (our) expectations. Netflix quickly made plans to follow the series with a broader lineup of exclusive shows including the second season of Lilyhammer (Netfixs first foray into original programming), gothic horror series Hemlock Grove, cult classic Arrested Development, and science-fiction epic Sense8. Although such programming is proving popularto say the leastamong subscribers, the company has no plans to abandon its role as a hub for licensed television shows and movies. I don't want you guys to think that suddenly we're the original content. The summary should focus on (1) the key business problem(s)/opportunity(s) that needs to be addressed (2) state any new information required to bring the case up-to-date and current (this necessitates searching for information outside of that provided by the case such as surfing the internet to address what has happened to the company and/or industry since the time of the case),(3) offer substantiated recommendations to address the stated problem(s)/opportunity (ies). Your recommendations should effectively integrate both case and current information to offer viable options for the company/industry.

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