Question: Case B . Gilman Heating and Air Conditioning, Inc., provides a broad range of services to commercial and residential customers, including installation and repair of
Case B Gilman Heating and Air Conditioning, Inc., provides a broad range of services to commercial and residential customers, including installation and repair of several different brands of heating and air conditioning systems. Gilman has a fleet of trucks, each operated by one or more service technicians, depending on the size of a job. A recurrent problem for Gilman has been coordinating the service teams during the day to determine the status of a job and the need for parts not kept in the service vehicle as well as to identify which team to send on emergency calls. Gilmans service area is spread over an urbanrural area of approximately square miles. The company has developed cost and price sheets so that the service technicians accurately and consistently price the service work they perform.
Required
For each case, identify the important structural cost drivers strategic plans and decisions that have a longterm effect with regard to issues such as scale, experience, technology, and complexity for the company and the related strategic issues that it should address to be competitive.
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