Case: Can Burt's Bees Turn Clorox Green?

https://www.nytimes.com/2008/01/06/business/06bees.html

Write a Case Study Memo that shows a clear understanding of the problem and well-articulated summary of recommendations to address this problem; a solid rationale behind your recommendations and compelling action plan leveraging what you've learned using class content.

Please use the case assignment questions as an initial basis of your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo.

Case Questions:

• Could adopting business practices that focus on environmental sustainability (being eco-friendly) have a POSITIVE impact on a company's sales?
• Could it have a NEGATIVE impact?
• Thinking of business ethics, do you think Mr. Shavitz was treated fairly?
• What problems could Clorox face in Marketing Burt's Bees products?
• Could this acquisition be profitable for them?
• What is Clorox's current marketing strategy for Burt's Bees? Use the four P's
• Place: Where do they plan to sell it?
• Product: What will the product look like? Will they be adding new products to the line?
• Promotion: How will the product be advertised?
• Price: What price will the company charge? High? Low?
• Should Clorox continue with this marketing strategy, or should they change their approach? If so, how?

Memo format:

The assignment should contain several parts (no need for headings or sub-headings):

Paragraph 1: Major Problem / Summary of recommendations; You must identify what you perceive to be the biggest problem facing the company in this first paragraph.

Paragraph 2: Rationale behind Recommendations; in this section, you will provide more specifics about your recommendations; including any pertinent background information that caused you to draw the conclusions that you did. This should include data from the case, and theoretical frameworks

Paragraph 3: Action Plan; How will you achieve your goals? How will you bring these recommendations to fruition? This section must include specifics about product strategy, distribution, pricing strategy, advertising and promotion tactics. In addition, you must discuss the potential drawbacks to your action plan.