CASE CHAPTER 9: DATA COLLECTION METHODS AN ONLINE SHOPPING QUESTIONNAIRE Dear Respondent, I am final year student studying Business Information Technology (BIT). For my research project I am conducting a survey related to online buying. It would be great if you could answer some questions about this topic. There are no right or wrong answers and your responses will remain strictly confidential. This survey will take only 10 minutes of your time. Kind regards, Nicki Srensen. 1 Age C 18 to 25 years old C Over 26 years old 2 Gender Malec Female 3 How much is your weekly income? (Average in past 6 months) 50 or lower 51 to $100 C 101 to 150 C 151 to 200 More than 200 4 Where do you frequently access to the internet? (Please select which is appropriate) Home Office C University campus 5 How many hours per week do you spend online? (Average in past 6 months) C More than 20 hours 16 to 20 hours 11 to 15 hours C 6 to 10 hours C 1 to 5 hours Less than 1 hour 6 How long have you been using internet services? More than 10 years 6 to 10 years 4 to 6 years 1 to 4 years Less than 1 year 7 What do you normally use the internet for? 8 Have you ever visited any online shopping website? Yes No If your answer is "No", please jump to question 11 9 How often do you buy products through online shopping on average? Once a week or more often Once a month C Once every 2-3 months (4-6 times a year) Once every 4-6 months (2-3 times a year) C Once every 6-12 months (Once a year) 10 How much on average have you spent on online shopping in past 6 months per order? C 1 to 20 21 to 50 51 to 100 0 101 to 200 More than 200 11 What kind of stuff do you buy online? 12 Why do you purchase goods online? (Please provide 3 most important reasons). 13 What are the reasons you do not purchase products or services through the internet? (Please provide 3 most important reasons) Neither Strongly Agree Slightly Agree Slightly Disagree Strongly Disagree C C C C C C C C C 14 It is easy to shop online 15 It is enjoyable to shop online 16 It is not unsafe to shop online It is easy to compare products and prices of 17 products online 18 Shopping online saves time Products I buy online might fail to meet my 19 expectations I might lose my money when I buy products 20 online Online shopping might have a negative 21 effect on my peace of mind Online shopping increases the opportunity 22 costs of traditional shopping It is a great advantage to be able to shop at any 23 time of the day on the internet. Selection of goods available on the internet is 24 very broad 25 Websites provide sufficient product information and explanation C C C C C C C C C C C C C C C C C 26 Feel free to give any other comments: Submit questionnaire Thanks for filling in this survey. It is very much appreciated. The primary purpose of Nicki's questionnaire was to gain insight into people's attitudes toward online shopping. For this reason Nicki has posted invitations to participate in a survey on a wide variety of social networks, discussion groups, and chat rooms. In order to determine the attributes relevant to his study he has carried out face-to-face interviews. Based on a rigorous analysis of these interviews Nicki has developed the above questionnaire. QUESTIONS 1. Discuss the advantages and disadvantages of posting invitations to participate in a survey on social networks, discussion groups, and chat rooms using mail questionnaires. 2. The response rates to online questionnaires are typically low. What can Nicki do to increase the response rate to his survey? 3. Evaluate the introduction of Nicki's questionnaire and improve it if (and where) necessary. Nicki's questionnaire starts with questions seeking personal information of the respondents. However, some researchers ask for personal data at the end rather than the beginning of the questionnaire 4a. Discuss both viewpoints. 4b. What do you prefer? Explain why. Nicki uses a lot of closed questions. Closed questions ask respondents to make choices among a set of alternatives given by the researcher. Care has to be taken to ensure that the alternatives are mutually exclusive and collective exhaustive. 5. Verify whether all the closed questions in Nicki's questionnaire are mutually exclusive and collectively exhaustive. Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). 6. Evaluate the phrasing of Nicki's questions. 7. Nicki has conducted face-to-face interviews to determine the attributes relevant to his study. Discuss the advantages and disadvantages of face-to-face interviews