Question: CASE CIBC (B) ASSIGNMENT QUESTIONS 1. Given that not all of CIBC's seven million customers are profitable, what should be done with the non-profitable ones?

CASE CIBC (B) ASSIGNMENT QUESTIONS 1. Given that not all of CIBC's seven million customers are profitable, what should be done with the non-profitable ones? 2. How could their profitability be improved? 3. Should detailed customer profitability information for each customer be shared with employees of the bank? 4. What would be the pros for and cons against? 5. How can CIBC use the customer profitability data to gain a competitive advantage over their competition? 6. What concerns, if any, do you have with the customer income statement (case (8) Exhibit 1) generated by the new system?

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