Case : Craft beer analysis

What are the strategically relevant components of the U.S. and global craft beer industry macro-environment?

Select "yes" for those statements that are accurate and choose "no" for those that are not.

a. Total revenue for the craft beer industry was estimated to be around $6 billion. The total economic impact of the beer market is estimated to be 2 percent of the total U.S. GDP.

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Yes

No

b. Consumption of Craft beer declined between the period of 2012-2014 due to a slow economy.

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Yes

No

c. Globally, while consumption may have slowed in developed regions, growth was expected in developing countries, resulting in a global market of almost $700 billion in sales by 2022.

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Yes

No

d. There were nearly 6,000 US-based brewers in 2017, triple the number in 2012. Of these breweries, 99 percent were identified as "craft" breweries, with distribution ranging from local to national.

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Yes

No

e. The number of U.S. based breweries has slowed since 2012 due to legal and political regulations.

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Yes

No

f. Acquisition of smaller, microbreweries was becoming more common as larger global producers looked to maintain market share as smaller craft brands competed against the larger, global brands.

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Yes

No

g. There were hundreds of regional local breweries that competed internationally and faced significant competition from the brands of global producers.

(Click to select)

Yes

No