Question: Case Discussion Assignment (Individual Contribution) The Airline case presents background information on the airline industry, the starting situation of your company, and opportunities for expansion.

Case Discussion Assignment (Individual Contribution)

The Airline case presents background information on the airline industry, the starting situation of your company, and opportunities for expansion. Below are a few guide questions to consider as you read the case. Be prepared to discuss these as well as other questions in class.

  1. How many aircraft does your company have? How many routes do you serve?
  2. What market opportunities do you have?
  3. How can your firm differentiate itself from the competition?
  4. How many functional areas can you identify in your company? What are the main decisions for each?
  5. What kinds of aircraft are available for acquisition?
  6. What are the two major ways you can finance your aircraft acquisitions?
  7. Name three different ways you can measure success for your firm. What decisions will have the biggest impact on each measure?

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