Case Discussion Questions

How does the ability to stream content change consumers' behaviors?

Most consumers had a single cable subscription, but many now have multiple streaming

subscriptions. Do you think this is the new normal $($i$.$e will consumers continue to

subscribe to multiple streaming services$),$ or will there be phssure to consolidate content

so that consumers will not have to have multiple subscriptions?

Will traditional cable service providers survive? If so$,$ how?

What would you recommend cable service providers do$?$