Question: CASE DMD ENTERPRISES After the dot - com business he tried to start folded, David Marty Dawkins decided to pursue his boyhood dream of owning
CASE
DMD ENTERPRISES
After the dotcom business he tried to start folded, David "Marty" Dawkins decided to pursue his boyhood dream of owning a bike factory. After several false starts, he finally rot the small company up and running. The company currently assembles two models Marty designed: the Arrow and the Dart. The company hasn't turned a profit yet, but Marty feels that once he resolves some of the problems he's having with inventory and scheduling, he can increase productivity and reduce costs.
At first, he ordered enough bike parts and subassemblies for four months' worth of production. Parts were stacked all over the place, seriously reducing work space and hampering movement of workers and materials. And no one knew exactly where anything was. In Marty's words, It was a solid mess!"
He and his two partners eventually managed to work off most of the inventory. They hope to avoid similar problems in the future by using a more orderly approach. Marty's first priority is to develop a materials requirement plan for upcoming periods. He wants to assemble Arrows and Darts each week, to have them ready at the start of weeks through The product structure trees for the two bikes follow.
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