Case: Doorstep Dates Case Prompt: What three cities should Doorstep expand to next? Student Names: Group Number: Requirements STEP ONE: RESEARCH OBJECTIVE AND SEGMENT DESCRIPTION For the purpose of this Video Case Study, your research objective is to identify three viable cities for expansion of Doorstep Dates You also need to use your understanding of Doorstep's target market to create a detailed segment description of the ideal customer. Include both your research objective and your segment description in your research report in Step 5 STEP TWO: FORMULATE A SET OF RESEARCH QUESTIONS Using the research objective and your detailed segment description, come up with at least 4 questions you need to answer in order to gather the correct information in your Secondary research Include these questions in your research report in Step 5. STEP THREE: IDENTIFY AND SELECT 3+ CREDIBLE SOURCES You can use source examples from the textbook, but you aren't limited to these. The key is to make sure you're using sources that give you both credible and applicable information Include all the sources used in your research report in Step 5. STEP FOUR: RESEARCH 6 CITIES FOR EXPANSION Select six cities to research using your predetermined sources and research questions. Record all your findings as part of the research report in Step 5 STEP FIVE: CREATE A SECONDARY RESEARCH REPORT Compile the information from Steps 1-4 into an unbiased research report Include both text and graphics in your report and be sure to have a Works Cited at the end of your report See the recommendations from Chapter 3 on "Reporting Secondary Research," for more advice on how to format and create this report. Case: Doorstep Dates Case Prompt: What three cities should Doorstep expand to next? Student Names: Group Number: Requirements STEP ONE: RESEARCH OBJECTIVE AND SEGMENT DESCRIPTION For the purpose of this Video Case Study, your research objective is to identify three viable cities for expansion of Doorstep Dates You also need to use your understanding of Doorstep's target market to create a detailed segment description of the ideal customer. Include both your research objective and your segment description in your research report in Step 5 STEP TWO: FORMULATE A SET OF RESEARCH QUESTIONS Using the research objective and your detailed segment description, come up with at least 4 questions you need to answer in order to gather the correct information in your Secondary research Include these questions in your research report in Step 5. STEP THREE: IDENTIFY AND SELECT 3+ CREDIBLE SOURCES You can use source examples from the textbook, but you aren't limited to these. The key is to make sure you're using sources that give you both credible and applicable information Include all the sources used in your research report in Step 5. STEP FOUR: RESEARCH 6 CITIES FOR EXPANSION Select six cities to research using your predetermined sources and research questions. Record all your findings as part of the research report in Step 5 STEP FIVE: CREATE A SECONDARY RESEARCH REPORT Compile the information from Steps 1-4 into an unbiased research report Include both text and graphics in your report and be sure to have a Works Cited at the end of your report See the recommendations from Chapter 3 on "Reporting Secondary Research," for more advice on how to format and create this report