Question: Case ( Field ) : American Well: The DTC Decision Limit your responses to at most three pages when responding to the following questions into

Case (Field): American Well: The DTC Decision
Limit your responses to at most three pages when responding to the following questions into account:
What is your explanation for why patient utilization of online care platform has been so slow?
Do you support a DTC move by American Well? If so, what is the best way to launch and market the direct online care service and what your expectations for its uptake by consumers?
What is your assessment of the other new initiatives American Well has embarked on, such as targeting employers, delivery networks and retailers directly and the launching of kiosks? How aggressively should the company pursue these additional tracks?

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