Question: Case ( Field ) : American Well: The DTC Decision Limit your responses to at most three pages when responding to the following questions into
Case Field: American Well: The DTC Decision
Limit your responses to at most three pages when responding to the following questions into account:
What is your explanation for why patient utilization of online care platform has been so slow?
Do you support a DTC move by American Well? If so what is the best way to launch and market the direct online care service and what your expectations for its uptake by consumers?
What is your assessment of the other new initiatives American Well has embarked on such as targeting employers, delivery networks and retailers directly and the launching of kiosks? How aggressively should the company pursue these additional tracks?
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
