Question: Case - Healthy Snacking? Consumer Mindscape, Clutter of Brands and an Ethnic Snack - Launching A New Brand in the Indian Context Case link; https://hbsp.harvard.edu/tu/353e3793

Case - Healthy Snacking? Consumer Mindscape, Clutter of Brands and an Ethnic Snack - Launching A New Brand in the Indian Context

Case link;

https://hbsp.harvard.edu/tu/353e3793

Q.1 With reference to Exhibit 1 and 2, analyze consumers' attitude in the packaged snacks category.

Q.2 Identify and analyze various customer segments based on the level of involvement and attitude towards snacking and develop a marketing strategy for a new brand of ethnic healthy snacking.

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