Question: Case Industries is considering introducing new bearing.The key data is: Estimated sales quantity - 10,000 bearings per year $70.00 selling price based on a marketing
Case Industries is considering introducing new bearing.The key data is:
Estimated sales quantity - 10,000 bearings per year
$70.00 selling price based on a marketing study of what customers will pay for the new bearing
Case was hoping to sell the bearings at $75.00
Profit Target is 10% of sales
Unit Variable Costs - $50.00
Fixed Costs - $60,000 per year
One-time research and development costs - $200,000
5 Year product life cycle
6A - What are the Target Costs?
6B - What are the Estimated Costs?
6C - Should Case Industries proceed with introducing the new bearing and why?
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