Case is about CDK Global (then CDK Digital) and its channel management strategies. (CDK Digital Marketing: Addressing Channel Conflict with Data Analytics)

CDK Global Inc. is an American multinational corporation based in Hoffman Estates, Illinois, providing data and technology to the automotive, heavy truck, recreation, and heavy equipment industries. The company has 37 locations in 25 countries and its products are sold in over 100 countries, however most of its customers are in the United States. In 2020, the company ranked 911 on the Fortune 1000 list of the largest United States corporations by total revenue.

Questions:

1- Please elaborate on the channel conflict(s) between the manufacturers and dealers in the automotive industry: what are the major issues? How do they effect the relationship between GM and its dealers?

2- What type of a website should be developed to resolve the conflict?

Guidelines:

1) Please start with a brief synopsis of the case. With just a few sentences, explain the company and its objectives and challenges as they are presented in the case.

2) Please make use of the graphs, tables, and figures presented in the case and include them in your assignment where necessary.