CASE: Leo Burnett: Virtual Team Management GENERAL ISSUES 1. The leadership of virtual teams: How does a virtual team leader maintain a strong sense of trust and team unity? How does a virtual team leader develop an effective communication system, with customized reporting lines or communication channels as needed?How does a virtual team leader define clear roles and responsibilities for team members? 2. The implications of staffing changes on a virtual team: How does a virtual team integrate new team members into an existing team? 3. The need for flexibility: How does a virtual team build enough flexibility into team management to accommodate shifts in the project knowledge base and history that occur as members leave the team and as the context changes? 4. The recovery of damaged team dynamics: How does a virtual team recover from damaged team dynamics, and how and when does a virtual team address team discontent?