Question: Case name: The Cooper Processing Company 1. What is the primary business issued described in the Cooper Processing Company case? 2. From marketing/sales perspective, what

Case name: The Cooper Processing Company

1. What is the primary business issued described in the Cooper Processing Company case?

2. From marketing/sales perspective, what are the most important internal ( organizational) strengths in the Cooper Processing Company case?

3. From marketing/sales perspective, what are the most important external ( organizational) challenges in the Cooper Processing Company case?

4. From a marketing perspective, what are the most important internal opportunities in the Cooper Processing Company case?

5. From a marketing perspective, what are the most important external challenges in the Cooper Processing Company case?

6. What marketing/sales strategies would you recommend to help improve the current situation in the Cooper Processing Company case?

7. What marketing tactics would you recommend to help improve the current situation in the Cooper Processing Company case?

8. What other marketing observations or suggestions would like to make in the Cooper Processing Company case?

Please answer the following questions about the Cooper Processing Company case. Thank you

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