Case Performance Lawn Equipment (PLE): PLE has developed a prototype for a new snow blower for the consumer market. This can exploit the companys expertise in small-gasoline-engine technology and also balance seasional demand cycles in the North American and European markets to provide additional revenues during the winter months. Initially, PLE faces two possible decisions: introduce the product globally at a cost of $850,000 or evaluate it in a North American test market for a cost of $200,000. If it introduces the product globally, PLE might find either a high or low response to the product. With a high response, sales of $2,000,000 are expected; with a low response, sales of $450,000 are expected. The probability of a high response is 0.7. The probability of a low response is 0.3. This may or may not be the same probabilities of introducing globally. After conducting the marketing research, though, PLE needs to next decide between 3 options: whether to keep sales only in North America, market globally, or drop the product. If the North American response is high and PLE keeps sales only in North America, expected sales are $1,200,000. If PLE markets globally, at an additional cost of $200,000, the probability of a high global response is 0.9 with sales of $2,000,000 whereas the probability of a low global response is 0.1 with sales of $450,000. If the North American response is low and PLE remains only in North America, the expected sales are $200,000. If PLE markets globally, at an additional cost of $800,000, the probability of a high global response is 0.05 with sales of $2,000,000. The probability of a low global response is 0.95 with sales of $450.000. With all this, do the following: Construct a decision tree for the situation. Determine the optimal strategy. Put together the outcome and probability for: o Test market, high NA response, market globally, high response o Test market, high NA response, market globally, low response o Test market, low NA response, remain in NA Calculate the expected value for the 3 options above (NA = North America