Question: Case: Pisani and Augier ( 2 0 2 1 ) The Future of the Fashion Industry in a Post - COVID - 1 9 World

Case: Pisani and Augier (2021)The Future of the Fashion Industry in a Post-COVID-19 World.
Study Questions: What challenges did the fashion industry face during the COVID-19 crisis? How did
the pandemic expose vulnerabilities in the industry? What are three top trends facing the fashion
industry? Based on these trends, formulate recommendations for companies in the fashion industry.
What strategic actions can fashion companies take to build sustainable competitive advantages in the
post-pandemic era?

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