Case Problem 1 Textbook Publishing

ASW Publishing, Inc., a small publisher of college textbooks, must make a decision regarding which books to publish next year. The books under consideration are listed in the following table, along with the projected three-year sales expected from each book:

Book Subject Type of Book Projected Sales (1000s)

Business calculus New 20

Finite mathematics Revision 30

General statistics New 15

Mathematical statistics New 10

Business statistics Revision 25

Finance New 18

Financial accounting New 25

Managerial accounting Revision 50

English literature New 20

German New 30

The books listed as revisions are texts that ASW already has under contract; these texts are being considered for publication as new editions. The books that are listed as new have been reviewed by the company, but contracts have not yet been signed. Three individuals in the company can be assigned to these projects, all of whom have varying amounts of time available; John has 60 days available, and Susan and Monica both have 40 days available. The days required by each person to complete each project are shown in the following table. For instance, if the business calculus book is published, it will require 30 days of John