Question: Case Problem 4.2 Greening Product Design Hal Parker was not convinced that customers cared about green design. Sure, if it reduces their power consumption, they

Case Problem 4.2 Greening Product Design

Hal Parker was not convinced that customers cared about green design. Sure, if it reduces their power consumption, they care, but using fewer resources to produce the product or using recycled raw materials to begin with? I think our efforts are wasted there.

But doesnt that save us money in the long run? commented Sasha Minolta, the finance director.

If were in business that long to reap the benefits, Hal retorted. A recession is not the time to go green.

Why are you fighting this? Alex Verera, the CEO, questioned. Just redesign us a sustainable product and be done with it!

Thats my point, Hal replied. Just change the product platform, the basic materials used, the tooling, the operating requirements, the power source, the supplier specs, the quality standards, the production runs, the warranties and take-back conditions, and toss in untested new technology with a product that wont have the feel and performance of the previous version all to say we are green, too. Lets make sure this is really what we want to do. I need some guidance here.

1. Do you think Hals concerns have merit?

2. How would you present the case that a green design will help the company in the future?

3. Should a company engage in green design if it is not required by law? Under what circumstances? Is a recession an appropriate time to go green?

4. As a consumer, do you select products for their sustainability? What types of products are you more likely to buy green?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

To prepare for the meeting, create a summary of the yields of each bond by completing the table shown in Exhibit 13. 2. Remember that the YTM of each bond is assumed to be the required rate of return...

Case Problem 4.2 Greening Product Design Hal Parker was not convinced that customers cared about green design. Sure, if it reduces their power consumption, they care, but using fewer resources to...

Case Problem 4.2 Greening Product Design Hal Parker was not convinced that customers cared about green design. Sure, if it reduces their power consumption, they care, but using less resources to...

Greening Product Design Hal Parker was not convinced that customers cared about green design. "Sure, if it reduces their power consumption, they care, but using fewer resources to produce the product...

Greening Product Design Hal Parker was not convinced that customers cared about green design. Sure, if it reduces their power consumption, they care, but using fewer resources to produce the product...

1. Do you think Hal's concerns have merit? 2. How would you present the case that a green design will help the company in the future? 3. Should a company engage in green design if it is not required...

Marketing Organizations and Sustainable Marketing Eric Arnould and Melea Press forthcoming George Basile, James Hershauer and Scott G. McNall, ed., Sustainable Business Practices: Challenges,...

Read the "Greening of Wal-Mart's Supply Chain" article (In the Blackboard under Assignments) and write up your Key learning points on this paper. (Length : One page) i.e . "What do you now know,...

Teleflex Canada, a division of Teleflex Inc., manufactured a range of products, including marine hydraulic steering systems, trim components for marine propulsion, heating equipment for both the...

For the exclusive use of M. Xin, 2016. CASE: OIT-71B DATE: 10/15/10 WALMART'S SUSTAINABILITY STRATEGY (B): 2010 UPDATE I don't think there's better money that we're spending anywhere. Fred Krupp,...

1.Using the concepts on page 203 - 207, what type of traditional organizational structure would work the best for Nike?Explain your answer thoroughly. 2.Draw the organizational structure you have...

Let f(x) = sin (x) and xo = 0 (a) For n= 1, 2,... show sin (x) 2.3 x5 3! 5! xn-1 (2n-1)! =x- + xn+1 (2n + 1)! +(-1)". + (1)n-1 is the Taylor polynomial of degree 2n - 1 and remainder. (b) Using the...

Plymouth Realty GroupPlymouth Realty Group has Cash of $ 500$500, Accounts Receivable of $ 700$700, and Office Supplies of $ 400$400 PlymouthPlymouth owes $ 100$100 on Accounts Payable and has...

There are many factors to understand when opening a business bank account to prevent commingling of funds. Which of the following is not a potential requirement of differing types of accounts? Limit...

please answer only if you know programming language is c++ For this lab, your objective is to define the functions below. Define the void function SwapNodes () that takes three generic type Node...