Question: CASE PROBLEM WHICH BRAND IS RIGHT? It cannot be denied that millions of people do purchase toothpaste as a basic item used in oral health
CASE PROBLEM WHICH BRAND IS RIGHT?
It cannot be denied that millions of people do purchase toothpaste as a basic item used in oral health care. According to survey and research made by the American Health Organization, it was revealed that there are more investment opportunities in business leading to manufacturing and or retailing of toothpaste items or products including related - oral health products in the market and up to this time, these products keep increasing in demands. There are many leading brands in the market and some of these are colgate, signal, close up and pepsodin. Manufacturers earn millions or even billions of money from their marketing and sales of these products.
- You are a potential customer, which criteria or standards are you going to base your decision to buy a particular brand of toothpaste? Interpret your options.
- Applying a strategy, which brand of toothpaste you prefer to patronize, a brand with international name but expensive or a local brand but cheaper? Defend your options?
Prepare by designing an advertisement of you own product indicating the necessary labels on it.
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