Case Procter Gamble India Resource Allocation and P L (best estimates) Milestones and Time Tables Expected Outcomes Over Time (balanced score card) Implementation and Description of Marketing Audit (numeric goals and how it will be measured Valentine Chapter 14 Performance targets be sure to include ethical as part of your audit) Strategy Goal How it will be measured Target Product Strategy Improve quality Customer complaints 50 fewer complaints Channel Strategy What is your goal How will you measure it Target result Price Strategy What is your goal How will you measure it Target result Advertising and PR Strategy What is your goal How will you measure it Target result Personal Selling Strategy What is your goal How will you measure it Target result Sales Promotion Strategy What is your goal How will you measure it Target result Ethical Audit Strategy What are your ethical values How will you measure them Target results

Question: Case: Procter & Gamble India Resource Allocation and P & L (best estimates) Milestones and Time Tables Expected Outcomes Over Time (balanced score card) Implementation

Case: Procter & Gamble India

Resource Allocation and P & L (best estimates)
Milestones and Time Tables
Expected Outcomes Over Time (balanced score card)
Implementation and Description of Marketing Audit (numeric goals and how it will be measured [Valentine Chapter 14 Performance] targets be sure to include ethical as part of your audit).

Strategy	Goal	How it will be measured	Target
Product Strategy	Improve quality	Customer complaints	50% fewer complaints
Channel Strategy	What is your goal?	How will you measure it?	Target result?
Price Strategy	What is your goal?	How will you measure it?	Target result?
Advertising and PR Strategy	What is your goal?	How will you measure it?	Target result?
Personal Selling Strategy	What is your goal?	How will you measure it?	Target result?
Sales Promotion Strategy	What is your goal?	How will you measure it?	Target result?
Ethical Audit Strategy	What are your ethical values?	How will you measure them?	Target results?

Step by Step Solution

★★★★★

3.31 Rating (163 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Case Procter Gamble India Marketing Plan Resource Allocation and P L best estimates Detailed breakdown of budget allocation for marketing activities P... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Read the case study "Southwest Airlines," found in Part 2 of your textbook. Review the "Guide to Case Analysis" found on pp. CA1 - CA11 of your textbook. (This guide follows the last case in the...

1. How strong are the competitive forces confronting J. Crew in the market for specialty retail? Do a [Michael Porter] five-forces analysis to support your answer. (see chapter 3 in the textfor...

Evaluation and Control in Strategic Management Evaluation and control information consists of performance data and activity reports (gathered in Step 3 in Figure 11-1). If undesired performance...

CIS 620/B Project Plan For the Global Collaboration Enterprise Information System 1200 12th Avenue, Suite 1200 Seattle, Washington 98114 U.S.A. November 11, 2015 Draft Version 19.0 November 11, 2015...

WINTER 2010 V O L . 5 1 N O. 2 Steven A. Melnyk, Edward W. Davis, Robert E. Spekman and Joseph Sandor Outcome-Driven Supply Chains REPRINT NUMBER 51221 S U P P L Y C H A I N : M A N A G I N G F O R M...

Using Analytic Tools for Strategic Decision-Makin MT460-5: Design a plan to implement a business strategy throughout an organization. PC-2.2: Formulate innovative solutions for identified...

Answering the following question using this the attached financial statement, which can also be found at https://www.sec.gov/Archives/edgar/data/80424/000008042415000070/fy141510-kreport.htm For each...

PRINTED BY: smj@staceymjohnson.com. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be...

Meeting Minutes Location : zoom Meetings Date: 21/06/2024 Time: 12: 30 -1:30 PM Facilitator: Jennifer Osuji Agenda items- 1. Review of assignments and tasks 2. Compiling of data Resource Allocation...

"Marit Brunsell deposited $50,000 at Bank of America at 8% interest compounded quarterly. What is the effective rate (APY) to the nearest hundredth percent?"

Problem 1: Consider the following Matrix A: A = [222] a) Find the Eigenvalues of A. Show all your work by hand b) Find the Eigenvectors of A. Show all your work by hand c) Normalize the Eigenvectors....

(1) You need to move an object having mass of 23 kg. In one case, you are pulling at an angle of 30. In another case, you are pushing it at the same angle. Frictional coefficient = 0.50. (a) Compute...

a - Show and explain how and why an individual who cannot affect market prices should always behave 'truthfully'. b - Explain fully (in the context of some appropriate specific numerical example that...

2. Choose the more A cidic for each of the following pairs. Explain the resason for your choice. OH, ) Or II OH OH b) Or II c) ( CH3), H2 COOH (H),N CH, or d) CH;CC00H Or CH3CH2COOH II COOM COOM e)...

Competency and being well adjusted in the interpersonal domain has benefits in the vocational domain as well. Identify your current or intended field of work and discuss ways in which the concepts...

The Resort Corporation owns an airline and a group of gambling casinos. The airline, which has not been profitable, was discontinued on July 1, 2020. The 2020 results were as follows: The Casino had...

Study the scenario and complete the question(s) that follow: John owns MXY, a small company that sells books. John also doubles as the accountant for the business. John is the only one who creates...

your father is about to retire and he wants to buy an annuity that will provide him with 7 8 0 0 0 of income a year for 2 5 years with the first payment coming immediatly the going rate on such...

Ann McCutcheon is hired as a consultant to a firm producing ball bearings. This firm sells in two distinct markets, each of which is completely sealed off from the other. The demand curve for the...

According to data obtained by the U.S. Department of Agriculture, the relationship between a cow's total output of milk and the amount of grain it is fed is as follows: (This relationship assumes...

The Boca Raton Company announces that if it reduces its price subsequent to a purchase, the early customer will get a rebate so that he or she will pay no more than those buying after the price...

If seasonal variations are present, is their incorporation into MRP fairly simple or fairly difficult? Explain briefly.

Suppose you work for a furniture manufacturer, one of whose products is the chair depicted in Figure. Finished goods inventory is held in a central warehouse in anticipation of customer orders....

How does the purpose of ERP differ from the purpose of MRP II?