Question: CASE QUESTION GUIDE Case # 26: Kickstarter Answer following questions using concepts and theories covered in class (particularly chapters 1, 2, 3, 5, 11, and

CASE QUESTION GUIDE

Case # 26: Kickstarter

Answer following questions using concepts and theories covered in class (particularly chapters 1, 2, 3, 5, 11, and 12; i.e. Strategic Management Concepts, Porter's Five Forces, Resource Based View, Generic Business strategies, Leadership, and Innovation and Entrepreneurship) when you tackle following strategic questions. You are encouraged to go beyond the information provided in the case when drafting your strategic analysis (use library sources and the business news media for additional information).

  1. What is the business model of Kickstarter? How has the founders and the leaders of the organization managed the organization so far? (Chapter 1: vision, mission, st. objectives; Chapter 11: Leadership)
  2. How might the external environment affect Kickstarter's entrepreneurial strategy? (Chapter 2: factors in general environment, and Porter's Five Forces)
  3. What approach does Kickstarter's leadership have regarding innovation, and how do they manage it? (Chapters 12: Managing innovation, types of innovation)
  4. What are the key issues ahead, and what is your recommendation for the company?

Please answer all questions fully.

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