Question: Case Questions 1 . Using the concepts in this chapter, explain why Meow Mix would return to its old advertising jingle 1 6 years after

Case Questions
1. Using the concepts in this chapter, explain why Meow Mix would return to its old advertising jingle 16 years after the company stopped using it.
2. What role do episodic and semantic memory play in the use of nostalgia marketing?
3. How is MetLifes use of Peanuts comic-strip characters in its ads likely to affect consumers schemas? Would you have these characters posting on Facebook as part of the campaign? Why or why not?

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