Question: Case Questions: 1. What do you understand by the term product life cycle? Illustrate your answer using an example of a fashion item that you

Case Questions:

1. What do you understand by the term product life cycle? Illustrate your answer using an example of a fashion item that you have bought. (5 marks)

2. How is knowledge of the product life cycle useful to managers in planning the launch and ongoing support for new products? (10 marks)

3. Explain in detail some of the considerations that SOA should take into account when deciding whether to spend more on promoting particular products? (10 marks)

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