Question: case read the paper cu ANSWER ANY FOUR (4) Q1. Write short notes on the following (where necessary use diagrams to illustrate) a. Vertical Integration

case read the paper cu ANSWER ANY FOUR (4) Q1. Write short notes on the following (where necessary use diagrams to illustrate) a. Vertical Integration (including backward and forward integration (7 marks) b. General Electric (GE) Matrix (10 marks) c. Public sector matrix (6 marks) Q2A.Change is not an event but a process. State and explain briefly the eight steps of change management and behavior that will support the change process (8 marks) Q2B.Companies sometimes outsource part of its processes or activity. Explain what is meant by outsourcing and explain the strategic rationale for it as well as the disadvantages associated with outsourcing. (9 marks) Q2C.Discuss two (2) methods of growth available to an organisation. (8 marks) Q3A.Explain the Ansoff's Product-Market Mix Matrix (8 marks)

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