Question: Case Reference: Elixir: A Fintech Banking Solution for Millenials 1. Discuss the fintech industry and its application to social finance. How real is the threat

Case Reference:

Elixir: A Fintech Banking Solution for Millenials

1. Discuss the fintech industry and its application to social finance. How real is the threat to incumbent banks? How is technology being used to democratize finance?

2. What is Elixir's business model and value proposition? What is its target customer segment? What are its marketing and distribution strategies?

3. Why might banks in advanced and emerging markets be interested in Elixir's mobile banking app? Why might banks agree to the rebate of 50 per cent of fees to fund MilMo?

4. What is meant by due diligence? Why is McCarthy focusing on both qualitative and quantitative factors?

5. How are start-ups financed? What is a capitalization table (cap table)? What is the impact of multiple rounds of financing on the ownership stakes of the founders and early investors?

6. How realistic are Elixir's financial projections? Would you be willing to invest? Why or why not?

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