CASE REPORT Case: Nightingale (branding) Case Question: How do we develop a consistent brand image for our band? Team #: Team Name: Section: Part 1: Current Brand Image Analysis Look through everything you can find about Nightingale (social media, website, etc.) to find their current brand image. Consistency Nightingale had been lacking in advertising themselves, but had kept up the consistency with their music and the feel of their music. Their online presence mainly How consistently talks about their shows and the events that the band will be attending and clearly is Nightingale communicating their brand / brand image? Explain with specific examples. Current Image Nightingale is a soul, American band. The music is influenced by the 70's, and is meant for the soul. Their target audience is 20-55 years old. Soul music is a niche market and What brand words can be branded for a select group of audience. Unlike Hip-Hop which is more (associations/ mainstream and played on multiple radio stations, soul music is not. The word Soul descriptors) are best describes their music because it is music that hits the soul and makes the listener being portrayed hear and feel the words. online-What words would be on their brand map? Explain with specific examples. 1 Page CAST DE Part 2: Consistent Branding Strategy Development Nightingale said they would like to be known as a band that brings nostalgia, a unique and blended sound, and a natural, spontaneous flow at concerts. What can they do to develop that consistent brand image? Overall Strategy What are two things Nightingale can do overall to develop more consistency in their branding? Choosing Consistent Branding Colors Go to the website http://colorpalettes.net/ Scroll through the pages and choose a color palette that you think appropriately fits Nightingale's desired brand image. Paste an image or screenshot of the color palette in the box to the right (to paste an image, right-click the image, save it, and insert it). Reasoning TAL did LOL CASE DO Part 2: Consistent Branding Strategy Development Nightingale said they would like to be known as a band that brings nostalgia, a unique and blended sound, and a natural, spontaneous flow at concerts. What can they do to develop that consistent brand image? Overall Strategy What are two things Nightingale can do overall to develop more consistency in their branding? Choosing Consistent Branding Colors Go to the website http://colorpalettes.net/ Scroll through the pages and choose a color palette that you think appropriately fits Nightingale's desired brand image. Paste an image or screenshot of the color palette in the box to the right (to paste an image, right-click the image, save it, and insert it). Reasoning Why did you choose these colors? Branding at Specific Touchpoints How can Nightingale strategically use the following specific touchpoints to differentiate and/or more consistently brand? Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand-before, during, or after they purchase something from you. Brand Words or Touchpoint Concepts Strategy to Implement to Reinforce Example: Example: Example: The band could show concert video clips on their website. This would help Website Unique communicate the image of both their unique sound and their natural flow at concerts. Sound, Natural flow Concert Diverse audience, nostalgic 2 Page CASE REPORT Website Eye-catchi ng Youtube Engaging Social Media Platform: Instagram Engaging Social Media Platform: Facebook Other (required): CASE REPORT Case: Nightingale (branding) Case Question: How do we develop a consistent brand image for our band? Team #: Team Name: Section: Part 1: Current Brand Image Analysis Look through everything you can find about Nightingale (social media, website, etc.) to find their current brand image. Consistency Nightingale had been lacking in advertising themselves, but had kept up the consistency with their music and the feel of their music. Their online presence mainly How consistently talks about their shows and the events that the band will be attending and clearly is Nightingale communicating their brand / brand image? Explain with specific examples. Current Image Nightingale is a soul, American band. The music is influenced by the 70's, and is meant for the soul. Their target audience is 20-55 years old. Soul music is a niche market and What brand words can be branded for a select group of audience. Unlike Hip-Hop which is more (associations/ mainstream and played on multiple radio stations, soul music is not. The word Soul descriptors) are best describes their music because it is music that hits the soul and makes the listener being portrayed hear and feel the words. online-What words would be on their brand map? Explain with specific examples. 1 Page CAST DE Part 2: Consistent Branding Strategy Development Nightingale said they would like to be known as a band that brings nostalgia, a unique and blended sound, and a natural, spontaneous flow at concerts. What can they do to develop that consistent brand image? Overall Strategy What are two things Nightingale can do overall to develop more consistency in their branding? Choosing Consistent Branding Colors Go to the website http://colorpalettes.net/ Scroll through the pages and choose a color palette that you think appropriately fits Nightingale's desired brand image. Paste an image or screenshot of the color palette in the box to the right (to paste an image, right-click the image, save it, and insert it). Reasoning TAL did LOL CASE DO Part 2: Consistent Branding Strategy Development Nightingale said they would like to be known as a band that brings nostalgia, a unique and blended sound, and a natural, spontaneous flow at concerts. What can they do to develop that consistent brand image? Overall Strategy What are two things Nightingale can do overall to develop more consistency in their branding? Choosing Consistent Branding Colors Go to the website http://colorpalettes.net/ Scroll through the pages and choose a color palette that you think appropriately fits Nightingale's desired brand image. Paste an image or screenshot of the color palette in the box to the right (to paste an image, right-click the image, save it, and insert it). Reasoning Why did you choose these colors? Branding at Specific Touchpoints How can Nightingale strategically use the following specific touchpoints to differentiate and/or more consistently brand? Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand-before, during, or after they purchase something from you. Brand Words or Touchpoint Concepts Strategy to Implement to Reinforce Example: Example: Example: The band could show concert video clips on their website. This would help Website Unique communicate the image of both their unique sound and their natural flow at concerts. Sound, Natural flow Concert Diverse audience, nostalgic 2 Page CASE REPORT Website Eye-catchi ng Youtube Engaging Social Media Platform: Instagram Engaging Social Media Platform: Facebook Other (required)