Question: Case Response Report 3 Reading Assignment: HubSpot and Motion AI: Chatbot-Enabled CRM, HBS Case. Assignment Questions: 1) Should HubSpot replace its human chat representatives with

Case Response Report 3 Reading Assignment: HubSpot and Motion AI: Chatbot-Enabled CRM, HBS Case. Assignment Questions: 1) Should HubSpot replace its human chat representatives with chatbots? Why or why not? What are the economic implications of HubSpot replacing humans with bots? 2) Which activities in HubSpots marketing and selling process would you turn over from humans to bots? Why? In which phases of the funnel (ToFu, MoFu, BoFu) wouold bots do better (worse) than humans? 3) Was HubSpots acquisition of Motion AI a smart move for the company? How might it affect its relationships with its own customers? 4) How would you assess the potential for chatbots for managing B2B and B2C customer relationships in general? Under which conditions do bots have the most and least potential

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