Case Scenario Assignment EVNT 202 Communication Plan/Calendar Assignment Due: no later than October 31 at 8 a.m. Nordstrom Case Scenario ABOUT THE COMPANY Headed by Founder and Chief Creative Officer, Eliza Santini Upscale Events is a premier event planning and management agency. They specialize in high-profile conferences, major conventions, product launches, C-level & VIP meetings and high-end galas. Upscale works with leading industry brands to deliver seamless and compelling events. From event curation to execution, Upscale is committed to producing a fully customized event reflecting the brand personality of each client. The firm has over 15 years of experience mastering the element of surprise. Their work embraces experiences that integrate innovative design with the finest in drinks, dining, music and entertainment. Masterfully curating each detail, the team of seasoned professionals create dynamic events that are brilliantly orchestrated from beginning to end. They guarantee no two events will ever be the same. Each event will have its own flair, charm and sophistication in order to be truly unforgettable and magnetic. Welcome to the art of event management. Welcome to Upscale. As a member of the Upscale team, you will be working on the event for Nordstrom. ABOUT NORDSTROM CASE Nordstrom is the second American luxury department store to expand in Canada after Saks Fifth Avenue. Nordstrom opened its doors in Seattle (USA) 120 years ago. The first three Canadian stores opened in Calgary, Ottawa and Vancouver within the past four years. The Calgary store opened in Chinook Centre on September 19, 2014, the Ottawa store opened in Rideau Centre on March 6, 2015, the Vancouver Pacific Centre store opened on September 18, 2015, at the Toronto Eaton Centre in 2016. The second Toronto location opened at Yorkdale Shopping Centre and the third at Sherway Gardens in 2017. The upscale Seattle-based retailer opened its Toronto flagship store at Torontos Eaton Centre where Simpsons once had a historical presence. Hudsons Bay Co. bought U.S. Saks Inc. with plans to roll out an additional eight Saks in Canada. It will add pressure to the retail incumbent in an increasingly competitive department store landscape. However, Nordstrom is preparing to foster goodwill with the Toronto community. Similar to all of its previous Canadian openings, a charity gala was held two days prior to each opening. Nordstrom plans to eventually operate between 15 and 20 Nordstrom Rack locations in Canada in addition to its luxury stores. Currently, there are six Nordstrom Rack locations. 2020 marked the 6 th anniversary of Nordstroms in Canada and Nordstroms Canadian Vice President Michelle Haggard planned to celebrate this milestone in 2020. As a result of COVID and the lingering pandemic, plans had to change. Nordstrom would now like to host an event in the fall of 2022 with a celebratory theme. This needs to have the capacity of being hybrid as well. The event must be based in Canada. The Media you approach must be Canadian