Case Studies$/$Guest Reviews $(30\%)$:

$$ Select and analyze $2$ real$-$world hotel or resort case studies or $10$ reviews from

your brand that have successfully implemented guest personalization and

experience.

$$ Identify the specific personalization initiatives these establishments have

undertaken.

$$ Evaluate the outcomes and benefits of these initiatives.

$$ Discuss any challenges the hotels or resorts faced during the implementation of

guest personalization four season hotel worldwide