Question: Case Studies (Research Projects) Case Study 1: Zara International Case 2 Zara International (located in Cases for Critical Thinking in your text) Due: Monday, September
Case Studies (Research Projects) Case Study 1: Zara International Case 2 Zara International (located in Cases for Critical Thinking in your text) Due: Monday, September 11th 200 points possible Please read Case 2 in your text. After reading the Case, and conducting additional research, you will prepare and submit a paper that discusses the following: 1. A brief summary of the firm 2. A SWOT analysis of the firm (YOU will conduct this - do NOT use a summary found on the Internet) 3. Answers to the questions that may be found at the end of the Case Study To complete the SWOT analysis of the company in the Case Study, please read "SWOT Analysis Identifies Strengths, Weaknesses, Opportunities and Threats" on page 134 in your text (Chapter 7). The file "Environmental Scanning," located in Course Document critical to understanding Opportunities and Threats and you must read it. You will turn in a 8-10 page written analysis that will follow the Rules for Written Work in Course Documents. The page requirement applies to the body of the paper and does not include the coversheet, executive summary or appendix.
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