Question: Case Study 1 0 : Gupta Media: Performance Marketing in the Digital Age Due before class 1 1 on March 2 6 : What is

Case Study 10: Gupta Media: Performance Marketing in the Digital Age Due before class 11 on March 26:
What is performance marketing data? What does the data tell you?
What should Gogi Gupta and Alex Palmer recommend to Fender Play? Include: a) How much should they recommend that Fender Play spend? B) Who should they target? C) Through which platform? Why?

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